Dr. Asad Mohsin – Director and Co-founder (Advisory Role)

Dr Asad Mohsin has accumulated several years of industry and academic experience working in different countries in the Middle East, Southeast Asia and Asia Pacific region including Australia, New Zealand.

His industry experience includes working in Food and Beverage (production and service) and Rooms Division departments with international hotel chains like Inter-Continental Hotel, Holiday Inn Hotels and Gulf Air Hotels. Asad has also operated his own Halal Catering business in Australia for seven years including a Restaurant at a Marina with capacity to seat 190 people.

Asad’s experience as a practitioner and an academic has helped him to reduce the gulf between theory and practice by bringing real world issues and problems into his classes and testing academic research in his business. His academic qualifications include – PhD; MBA; Graduate Certificate in Tertiary Teaching from Australia and Diploma (3years) in Hotel Management, Catering and Nutrition, from Pusa Institute, New Delhi and B.Sc. from Delhi University.

He is a Fellow of two renowned institutes namely: Australian Institute of Management and NZ Institute of Management. His main research interests and publications are in the area of – Tourism & Hospitality customer perceptions & contemporary trends and attitudes towards holidaying, Tourism and Hospitality product and service quality assessment and Human Resource issues in the service industry.